Guide for brands
On ValueSkins the brand sets the final amount of a deal. This page shows how creators are usually grouped by follower count and what each group usually charges, so you have a reference when you decide your budget.
Please read this first
This is only a guide. You can go above or below it. The figures are not ours: they are published by Kofluence, an Indian influencer marketing company, and we are showing them here as they appear there.
Creator tiers and usual rates
Nano
1,000 to 10,000 followers
One Instagram Reel₹1,000 to ₹12,000
Engagement rate5% to 10%
Micro
10,000 to 100,000 followers
One Instagram Reel₹2,000 to ₹80,000
Engagement rate3% to 7%
Macro
Roughly 100,000 to 10 lakh followers
One Instagram Reel₹84,000 to ₹7.9 lakh
Engagement rate1% to 3%
Mega
Above 10 lakh followers
One Instagram Reel₹8 lakh and above
Engagement rate0.5% to 1.5%
Prices are in rupees for one Instagram Reel. Engagement rate is the share of a creator's followers who like, comment on, save or share a post.
How to read this
This is only a guide
You decide the amount of your deal. You can offer more than these ranges or less than them. Nothing on ValueSkins checks your amount against this page, and creators are free to apply or not.
These are not our figures
We did not research, calculate or adjust anything here. We are publishing what the source says so that you have one place to look. If the source is wrong, or has changed since the date shown, the source is the one to go by.
The prices are for one Instagram Reel in India
The source gives its ranges in rupees for a single Reel. It does not give separate ranges for feed posts or stories, so none are shown. It also notes that rates vary widely by niche and engagement, that finance and tech creators charge 30% to 50% more than lifestyle creators at every tier, and that GST is added where it applies.
What the source does not publish
The source gives follower ranges, Reel prices and engagement rates. It does not publish retention, watch time or reach for each tier, so none are shown. You can ask a creator for a screenshot of their own Instagram insights before you confirm them.
What your deal amount covers here
On ValueSkins the amount you enter is the whole budget. The ValueSkins fee of ₹750 plus 18% GST comes out of it, and so do digital rights if you ask for them. The source prices a single Reel without those, so keep that in mind when you compare.
The source
Everything in the table above comes from one publisher, Kofluence. ValueSkins is not connected to Kofluence and did not produce these figures.
We copied these figures on 11 October 2026. The source may have changed since.
How deals and payments work is on the How it works page.